The rise of digital media is now a mainstay and has resulted in a shift in the purpose and focus of marketing, from more or less explicitly pushing sales messages out to an audience, to trying instead to attract attention through high quality content.
This shift, from ‘outbound’ activities where marketers take the brand to the consumer, to ‘inbound’ strategies where the emphasis is on encouraging audiences come to you, is a tactic you must implement now.
My name is Hayden Richards. You already know that building a company to grow and scale isn’t easy, and from our experience the biggest reasons why companies succeed is a combination of a process, identifying key drivers, where you want to go, and how to get there. I can help with that. I'm a highly motivated and passionate marketing leader with experience across a broad range of global brands, including Financial Services, Blockchain, Manufacturing and eCommerce.
About us and our Insights
The history of BreakingNew is deeply rooted in Inbound. We have grown and adapted alongside it. When it comes to campaigns, content, workflows, email nurturing, social media, and much more...
We Support Engineering, Technical, Manufacturing and STEM-based companies achieve their business growth through B2B growth driven inbound marketing.
You need to be inbound and you know there’s no point having a great website if no-one visits. After all are they going to find you when they do research?
Through search engines. Google, Bing and Yahoo (but mostly Google) are what consumers use to find products and services, and you need to be found. Having a top of page presence on these search engines is vital for your business to thrive. If you don't your competitors will. Our Inbound Marketing Agency can help.