Ultimate Guide to Email Marketing Integrations

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Guide to Email Marketing Integrations | Constant Contact

If you are using email marketing to promote your business or organization, you probably have a list of contacts and their email addresses. But, is that all the information that you know about them? Probably not. It is likely that you have other applications that are housing valuable information about your contacts – age, gender, geography, purchase history.

Key Takeaways

Your marketing efforts are far more successful when you properly integrate email marketing into as many inbound marketing campaigns as you can.
When setting up your email marketing strategy, right from the beginning, make sure to keep in mind the integrations that help accelerate your marketing efforts. Make use of the valuable information by integrating it into your email marketing, and drive more revenue.

Segment your audience to send more relevant campaigns. Rather than sending the same email to your entire customer base, segment your lists based on what you know about your customer to send relevant content that interests them.

Integrating your eCommerce platform with your email tool allows you to set up automatic birthday emails that go out to your customers with a special offer or discount for their birthday, driving them to your business to make a purchase. By integrating your CRM with your email marketing software, you can segment your prospects by their customer lifecycle stage, and send highly relevant campaigns to close the deal.

By having your CRM integrated with your email tool, you can segment your subscriber list to only show current customers, and send them a campaign informing them of the great new product you’ve released.

By integrating your business apps with your email marketing software, you can start sending your prospects and customers compelling email marketing campaigns that close more deals, driving more revenue.

My name is Hayden Richards. You already know that building a company to grow and scale isn’t easy, and from our experience the biggest reasons why companies succeed is a combination of a process, identifying key drivers, where you want to go, and how to get there. I can help with that. I'm a highly motivated and passionate marketing leader with experience across a broad range of global brands, including Financial Services, Blockchain, Manufacturing and eCommerce.

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