Social listening is an invaluable means of sourcing high-profile influencers, performing market research, gauging interest and sales opportunities, reinforcing brand values, tracking the health of your business and improving customer satisfaction. Leveraging social listening: monitoring and responding to conversations occurring in your space allows you to harness the power of social media to significantly grow or build your profile.
SOCIAL LISTENING FOR CUSTOMER EXPERIENCE If you’re interested in leveraging social listening to grow your business, you’ll first need to find an effective social listening tool. What’s more, businesses can take advantage of sentiment analysis, competitor monitoring and a related topic tool. Not everyone is sold on influencers, but identify the right advocate to tout your brand and it could help drive brand awareness, establish trust and bring you that degree closer to a new audience.
We recommend you check out Cx Social, (formerly Engagor for you old school social media nerds) its interface excels at social customer service and can easily be adapted to any social selling scenario. You will get faster social response times and better social issue resolution across all departments. Feel free to talk to us about whether it is right for you and feasibility of implementation.
With more and more brands tapping into the buzzing hive of social media to glean insights about their target markets, no-one wants to be left behind. Whichever listening tool you choose, have a plan in place for what you’re going to do with the data when you get it.
My name is Hayden Richards. You already know that building a company to grow and scale isn’t easy, and from our experience the biggest reasons why companies succeed is a combination of a process, identifying key drivers, where you want to go, and how to get there. I can help with that. I'm a highly motivated and passionate marketing leader with experience across a broad range of global brands, including Financial Services, Blockchain, Manufacturing and eCommerce.
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The history of BreakingNew is deeply rooted in Inbound. We have grown and adapted alongside it. When it comes to campaigns, content, workflows, email nurturing, social media, and much more...
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