The Four Most Compelling Design Trends for 2018 – MarketingProfs

1. Organic: Interestingly, organic design stands in contradiction to the mainstream desire for clean, minimalist design. For example, we see it manifested in vintage design, which can help brands achieve a top-shelf look with classic details that provide an air of distinction and sophistication.

2. Mobile-First: Design trends in previous years highlighted a responsive approach to website design—which is still important—but in 2018 we’ll think about smartphones before we think about desktops. Companies are going to think about how their site looks on an iPhone and transition that experience onto the desktop, rather than vice-versa.

3. Movement: 2017 was, believe it or not, the 30th anniversary of the GIF. As adoption among marketers and consumers continues to grow, we see this trend continuing into 2018. And, let’s face it, there have been many world events and resulting emotions this past year to which words alone cannot do justice. GIFs add interest to ads, email newsletters, illustrations, icons, and logos (not to mention memes).

4. Complexity: Over the last few years, flat design has reigned supreme, but gradients are making a big comeback in 2018, bringing back complexity and depth we haven’t seen in recent times. Last time gradients were around, they were seen mainly in the form of Material Design and subtle shading to suggest 3D (Apple’s iOS icons were a great example). Now, gradients are big, loud and full of color.

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Use Twitter to Boost Your SEO Campaign – Relevance

PROMOTE THE RIGHT KEYWORDS

There is no better way to reach a large audience than with white hat SEO practices and strategies. The most important thing for your online marketing is choosing the right keywords. If you use them in your tweets you can easily be ahead of competitions since they will give relevance to your posts. But it’s crucial that you include them in your tweets so they appeal to the audience and do not leave any negative effects. Carefully prepared posts can have a noteworthy impact on the followers if the content is well-thought out and meaningful.

ALWAYS USE HASHTAGS

You’ve probably noticed people using hashtags on social media in abundance. This practice actually started on Twitter, even though the origins of hashtags date back to 1978. Incorporating them in your posts is like using metadata. If you pair them with the right keywords, you’ll get more desirable SEO effects. Use them in every tweet and as much as possible so you can be as high as possible in the search result list. However, keep in mind that they have to be meaningful and connected to what you’re posting, and also that you have to fit them in a 140-characters long message.

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Competitor Analysis Tools (And a Sample Competitor Website Analysis With Only 2 Tools)

Learn about the best online tools for competitive analysis and find a sample analysis of competitors’ websites compared with yours.

Sourced through Scoop.it from: ahrefs.com

If you’ve ever wondered why your competitors are outranking you, or getting more social network traction, this article is for you. With the tools mentioned below, you can learn a lot about your competitors, their marketing strategy, and your own content marketing adjustments.

 

In this article you’ll find:

 

  • A short list of the best competitor analysis tools available right now.
  • A super detailed competitor website analysis using the two most powerful tools from that list.

 

My personal favorites are:

 

Audiense 

Builtwith 

WhatRunsWhere 

Compass 

Simply Measured 

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How to Get More Facebook Likes: 10 Tactics That Actually Work

10 clever ways to get more Facebook likes—no fluff or tired tricks. These tactics actually work.

Sourced through Scoop.it from: blog.hootsuite.com

Here are some easy steps:

 

Step 1: Fill out your Facebook Page with searchable information.

Step 2: Include Facebook Like Boxes on your website and blog

Step 3: Invite existing contacts to Like your page.

Step 4: Invite employees to Like your page.

Step 5: Incorporate Facebook into your offline communication channels.

Step 6: Cross-promote on Twitter and LinkedIn.

Step 7: Use Facebook Ads to expand your reach.

 

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