6 B2B Content Strategy Pitfalls to Avoid

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6 B2B Content Strategy Pitfalls to Avoid | Marketo

B2B content strategy can be full of minefields. SEO is continually changing, your competition will always be right behind you, and to top it off, content marketing takes a ton of time, which no one seems to have. Learn six things to avoid when crafting your strategy.

My name is Hayden Richards. You already know that building a company to grow and scale isn’t easy, and from our experience the biggest reasons why companies succeed is a combination of a process, identifying key drivers, where you want to go, and how to get there. I can help with that. I'm a highly motivated and passionate marketing leader with experience across a broad range of global brands, including Financial Services, Blockchain, Manufacturing and eCommerce.

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